Old School, New Tricks
By: Darren Taylor, CMO MORSCO
February 28, 2018
Water Quality Products
E-commerce solutions for the water treatment industry are becoming must-haves for suppliers, but developing these solutions involves the relentless pursuit of the exact mix of data, technology, training and support. Ultimately, the right online solution can enhance customer relationships, grow into a tool to spur new business and become a trusted resource for product information.
Developing an e-commerce solution comes with a mandate that combines the complexity of business-to-business (B2B) transactions with the ease of consumer simplicity. In the end, it preserves face-to-face relationships and adds a computerized solution to help customers get their jobs done faster.